About Us
We’re Praxia, the Practice Performance
Measurement company and we’re here to fix one problem
We help you answer the questions you have about your practice performance – everything from how you’re doing, what are your customers complaining about, to how you are getting on on Insta. And we do it in a way that makes sense to you and is as easy to use as a Google search.
History
How it started…
Picture this: a lively chat over a few drinks between friends, one who also owned a practice. She was venting about the endless frustration of trying to get a clear picture of how her practice was performing. Her Practice Management System gave her reports, but usually left her with more questions than answers or needing to use Excel. And then she said it, “I wish I could just Google it!”.
We got to thinking, if Google can sift through trillions of bits of information across millions of systems worldwide and deliver answers in seconds, why can’t we on a few systems in a practice? Why should anyone have to run reports or wrestle with spreadsheets to get the insights they need?
The techies in the group said it wouldn’t be that simple, but wasn’t impossible either, and just like that, the idea for Praxia Logic was born.
Our name is inspired by the Greek word “Praxis,” meaning Practice and Action, combined with “Logic” to reflect our commitment to sound reasoning.
Vision & Mission
Staying on track
We have a clear point of view. The answer is not reports, especially when all you want is answers.
The answer is be different – a different way to answer the questions that matter to you. Questions like, ‘Which partner earned the most in fees this month, and how did they do it’, ‘Did we maximise available chair time this month?’ or ‘What are my customers complaining about’.
Our mission is to help you know what’s happening in your practice, in a way you understand, and is as easy to use as a Google search
Our leadership
Team
We’ve got a well-seasoned team at the helm, with years of experience
Today
How it’s going…
Conventional wisdom is that the first thing you should do is get out of your office and go ask potential customers if they have the problem you think they do, and if they would pay you to fix it.
We did that. Practice owners and managers all agreed, (well 80% of them did) they did have this problem. But owners wanted one thing, and managers something else. So, we went away, thought about it and came back with an idea.
How hard is it to find test users? Practice owners and managers all loved the idea but were too busy to help. In case you’re wondering, that’s like saying you’re too busy drowning to climb into the lifeboat.
And then we got the lucky break. 12 weeks later we had the first product. A month later we shared it with other practice owners. We finally had our beta test group. Five months after that, we took it to the open market.
Values
Our Guiding Lights
Each value guides our culture, aligns people, and focuses on product and customers. They influence choices in identity, actions, and hiring.
Openess
We follow the principles of radical candor. This means anyone can speak their mind. And we understand that speaking your mind requires that you are thoughtful in what you say and caring in how you say it.
Don’t #@1%* the customer
We have no time for BS. Our customers are our lifeblood. Without them we are nothing. We are here to make their life easier and to consider their collective perspective in everything we do.
Team
We follow the principles of radical candor. This means anyone can speak their mind. And we understand that speaking your mind requires that you are thoughtful in what you say and caring in how you say it.
Pay it forward
We follow the principles of radical candor. This means anyone can speak their mind. And we understand that speaking your mind requires that you are thoughtful in what you say and caring in how you say it.